Founder.
Firestarter.
GutPreneur.
Mother.
Movement Initiator.
Build from your gut. Scale without shrinking.
I don’t believe in building someone else’s version of success.
I believe in building what your body says yes to — even if no one else gets it yet.
I’m Jolien — strategist, business mentor, multi-venture founder, and the woman behind the GutPreneur movement. I build futures that are instinct-led, profit-backed, and deeply human.
I’ve launched businesses from cafés, hospital beds, and new countries.
I’ve raised babies while raising capital.
And every step — even the uncertain ones — brought me here.
To this movement.
To this moment.
Because what you’re building… should never cost you yourself.
"I don’t just grow businesses — I grow what matters." - Jolien
From GutPreneur
to GutScaleur:
My Journey
It started in corporate — high-growth, high-pressure, and high-performance.
I climbed the ladder. Then I outgrew the entire building.
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2018 — Left a top Tech & Food role. Moved to Chicago.
Launched Marketing Scaleurs to help companies grow lean & fast.
Realized quickly: scaling without alignment = burnout.
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2020 — Built MyCataleya, a travel & real estate venture.
Designed it to be remote, passive, and freedom-first
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2022 — Created Jelloow, an AI-backed marketing clarity tool.
I was done watching people guess. Jelloow gives real data. Fast.
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2023 — Became a mother for the first time in October 2023.
Not a pause. A portal.
Motherhood reshaped my priorities, my business model, my energy.
I didn’t want to choose between my baby and my big vision — so I stopped trying to.
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2024 — Launched The GutPreneur School + Movement
Because I saw too many women still waiting for permission.
And I knew what it felt like to be bold and tired, ambitious and overwhelmed, ready but unsure.
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2025 — Welcoming my second baby in November 2025.
Another reminder that you can grow life and build empires — but only if your business is built to hold you.
Why This Movement, Why Now?
Because too many entrepreneurs still think they have to:
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Hustle to earn
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Post daily to be relevant
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Choose between family and freedom
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Follow formulas they’ve outgrown
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Launch from burnout instead of belief
That ends here.
GutPreneurs → GutScaleurs is for the woman who’s ready to stop performing success and start embodying it.
It’s not just a business model — it’s a way of being.
A way to lead with presence, profit, and peace — all at once.
How It All Connects
This isn’t just one offer or one business. It’s a body of work — and it all fits.
And motherhood?
It’s not separate from this.
It’s what made me design businesses that serve me — not ones I have to serve.
For those already building, ready to grow boldly without burnout.
What You Can Expect From Me
Clarity you’ll feel in your body
No fluff. No hustle scripts. Just frameworks that make sense and feel right.
Big vision, broken into bold moves
I’ll help you turn your gut hits into real plans and aligned execution.
Permission to do it differently
You won’t need to “fit the mold.” You’ll build your own — from the inside out.
A system that holds your seasons
Pregnancy. Postpartum. Pauses. Big launches. Quiet months. We design for all of it.
Tools, templates, and strategy that scales
Clean marketing, data-driven growth, passive offers, digital clarity — I teach it all.
My Mission
I’m here to activate 1 million GutScaleurs — women like you —
To build freedom-led businesses that scale income, impact, and self-trust.
We’re not here to follow the rules.
We’re here to write new ones — in our rhythm, in our bodies, in our brilliance.
If your mission is to grow something that feels as good as it performs...
If your gut is calling you toward something bigger, clearer, freer...
Then yes — you’re in the right place.
Let’s build the business your soul already said yes to.
Final Truth?
You don’t need another strategy.
You need a business that makes sense in your body before it makes sense on paper.
Let’s build it — together.