top of page
01_24_25_JolienDemeyer_svpphotography_003.jpg

That’s Me,
Jolien Demeyer

Strategist. Founder. Instinctive Firestarter. GutLeader. Mother.

I build from the gut — and give the pepper where you need it most.

A GUT DRIVEN ENTREPRENEUR

I’m here for the entrepreneur who’s built success by the book — yet knows there’s more.
The one who’s ready to stop performing and start leading from instinct.

Through Gut Leadership, I help ambitious founders align strategy with intuition —
to grow without losing themselves and to change the game from within.

It’s about building the business and the life you actually want —
with the clarity, courage, and the pepper it takes to make it happen.

Because real growth doesn’t come from doing more —
it comes from listening deeper.

Because strategy builds results,
but your gut builds freedom. 🌶

Your brain protects you.
Your gut guides you.
Your pepper moves you

From Logic to Gut.
From Building to Becoming.
From GutPreneur
to GutScaleur.

 
My Journey:

  • 2010 — The Logic Era
    It started in corporate — high growth, high pressure, high performance.
    I learned the game, climbed the ladder, and checked every box.
    Until one day, I realized: I hadn’t outgrown my role —
    I’d outgrown the entire system.

  • 2018 — The Leap
    I left a top role in Tech & Food and moved to Chicago.
    I launched Marketing Scaleurs to help companies grow lean and fast.
    It worked — but I quickly saw that scaling without alignment only leads to burnout.
    That was my first crack in the “do more” model.

  • 2020 — The Freedom Blueprint
    My partner and I built MyCataleya, a travel and real-estate venture designed for freedom, not frenzy.
    That same year, I published my first book, Think Big, Scale Fast
    a blueprint for logical growth and structured scaling.
    It marked the shift from business strategy to business consciousness.

  • 2021 — The Spark
    I began mentoring female founders — ambitious women ready to scale their business and their energy.
    That’s when the first spark of GutScaleurs appeared — a new way of leading, grounded in gut and truth, not rules and noise.

  • 2022 — The Data Meets Intuition Year
    I founded Jelloow, originally a marketing-matchmaking platform.
    It taught me what clarity really means:
    not more choices — just smarter, data-driven ones that feel right.

  • 2023 — The Portal
    I became a mother for the first time — and everything shifted.
    Not a pause. A portal.
    Motherhood redefined my pace, my priorities, and my power.
    I stopped choosing between my baby and my big vision —
    and started building both.

  • 2024 — The Gut Turn
    I followed my intuition and pivoted Jelloow completely —
    from matching to AI-powered data intelligence.
    It paid off: we raised our first $250K.

  • 2025 — The Integration
    I’ll welcome my second baby —
    and another reminder that you can grow life and build empires,
    as long as your business is built to hold you.
    At the same time, GutScaleurs officially launches —
    a movement and mentorship platform for bold entrepreneurs ready to lead from instinct, not instruction.

  • 2026 — The Embodiment
    The full circle.
    Releasing my second book, Pepper Time,
    and bringing the Gut Movement to life — a global space for entrepreneurs
    who lead with instinct, build with clarity, and live with fire.

  • 🌶 The Mission

My mission is to activate 1 million Scaleurs —
entrepreneurs who lead with instinct, build with clarity, and live with fire.

To help them trust their gut, play bigger, and create businesses that give freedom — not fatigue.
Because when you lead from the gut, you don’t just grow your business —
you change your life. 🌶

MY GUT PLAYGROUND

Because real growth happens when life, love, and leadership move together.

 

I’ve learned that success built on one pillar will always wobble.
You can grow fast — but if your energy drops, your clarity fades.
You can love deeply — but if you forget yourself, you lose your center.
You can rest — but if you stop dreaming, your spark dims.

That’s why my gut — and my work — move through three living circles:
Performance. Relationships. Wellbeing.

They’re not boxes to master or balance perfectly.
They’re a rhythm — constantly shifting and feeding each other.
When one expands, it naturally strengthens the others.
When one needs care, the others hold you until you’re ready again.

You don’t have to force harmony —
you just have to stay in flow with it.

And in the middle of it all lives your gut —
the place where instinct meets clarity,
and where your pepper — that spark of aliveness — comes back online.

That’s your Gut Playground.
Where strategy meets soul,
and growth finally feels like you. 🌶

PERFORMANCE
(Strategy | Focus | Impact)
   

GutScaleurs Triangle_edited.jpg

RELATIONSHIPS

(Connection | Trust | Presence)
   

WELLBEING

(Energy | Rhythm | Flow)
   

LET'S FIND YOUR PEPPER - YOUR SPARK

That spark in you?
It’s still there — maybe buried under responsibility or fear,
but ready to ignite the moment you make space to listen.

Your pepper is your instinct in motion.
It’s the courage to follow what feels right,
even when it doesn’t make sense on paper.

That’s what I help you find — and build from.
Because when you lead with pepper, everything flows.

01_24_25_JolienDemeyer_svpphotography_047.jpg

Not your standard coach

I’m not here to hand you another formula.
I’m here to help you remember what your body already knows.

After 15+ years in global strategy, neuroscience, and energetic leadership,
I’ve learned this: the smartest growth doesn’t come from a plan — it comes from alignment.

My work reconnects your mind, body, and mission —
so you stop building from pressure, and start building from power.

Through Pepper Reps, intuitive strategy, and deep mindset rewiring, I help you move fast without forcing, and expand without burning out.

Because success isn’t about doing more —
it’s about leading from the frequency that actually fits you. 🌶

WHY I BELIEVE IN THIS SO DEEPLY

I’ve lived both sides — the world that looked perfect and the one that finally felt right.

I’ve built companies, led global teams, raised funds, written books, and raised a family while doing it.


And through it all, I learned one thing:

You can’t grow a business that’s out of sync with yourself.

When your gut leads and your structure supports,
clarity returns, energy flows, and growth feels clean again.

That’s not a mindset shift.
That’s Gut Leadership —
where instinct drives strategy, and alignment becomes your power. 

bottom of page