top of page

How to Create Consistently valuable content?

  • Jolien - MarketingScaleurs
  • Aug 13, 2024
  • 4 min read

Updated: Feb 6

Creating valuable content consistently is one of the best ways to connect with your audience and grow your business—but let’s be real, it can feel overwhelming.


I used to struggle with this. I’d sit down to write and either stare at a blank screen or spend way too long perfecting one post. But over time, I found a system that works—one that allows me to create high-quality content daily without the stress.


Here are my six best tips for creating content consistently.

How to Create Consistently valuable content?
How to Create Consistently valuable content?

1. Change Your Environment for a Creativity Boost


I’ve found that where I write directly impacts how well I write.


If I try to write at my desk, I get distracted.

If I change locations—like a coffee shop, park, or even a different room—I instantly feel more focused.


One day, I took my laptop to a local park and wrote an entire week’s worth of social media posts in just two hours. The fresh air + no Wi-Fi distractions helped me focus and get into flow.

When writing Instagram captions or brainstorming ideas, I sometimes just put them in my notes them first—it helps my thoughts flow more naturally.


Lesson: Switch up your environment when you feel stuck—your creativity will thank you.



2. Use Time Blocks to Write Faster


When I first started creating content, or even when writing my book ' Think Big Scale Fast, I used to write all day with no structure—which led to burnout and inconsistency.


Then, I tried something different: time blocking.


My strategy:

  • I set a 30-minute timer and write as much as possible

  • NO distractions, no overthinking—just writing.

  • Over time, I increased my focus sessions to 50 minutes.


I became way more productive and stopped wasting hours "writing" without real progress.


Lesson: Set a timer, stay focused, and get it done.



3. Separate Writing from Editing (It’s a Game-Changer)


One of my biggest mistakes early on? Editing as I wrote. I’d write one sentence, then edit it five times—which made my content creation painfully slow.


How I fixed it:

1️⃣ I now write everything in one session—without stopping.

2️⃣ I edit later (ideally the next day) when I have fresh eyes.


I started writing faster, my content became more natural, and I stopped overthinking every word.


Lesson: Write first, edit later—your content will flow much better.



4. Capture Ideas Instantly (So You Never Run Out of Content)


Some of my best content ideas don’t come while I’m working—they hit me randomly (in the shower, on a walk, or before bed). So I keep a running list of content ideas on my phone.


Often I came up with the idea for this very blog while walking on the beach. I quickly jotted it down in my Notes app, so when I sat down to write, I wasn’t staring at a blank page.


Lesson: Capture ideas the moment they come—future you will be grateful.



5. Stick to a Few Content Formats (Instead of Reinventing the Wheel)


One mistake I made early on? Trying to write in too many styles.

Instead of overcomplicating it, I found a few repeatable formats that work for me:

  • Listicles (like this one!)

  • How-to guides

  • Personal stories + lessons


For me it worked, as I don’t have to overthink structure—I just plug my ideas into a format that already works. And it makes writing faster and more consistent.


When I planned this blog, I already knew it would be a list post—so I instantly outlined my six tips and got started.


Lesson: Find content formats that work for you and use them consistently.



6. Write Even When You Don’t Feel Like It


Some days, I don’t feel inspired—but I write anyway. Writing is like a muscle. The more you use it, the easier it gets. Even if what I write isn’t perfect, it keeps me in the habit.


What happened when I committed to this?

✅ My writing improved dramatically.

✅ I stopped waiting for motivation—because consistency created it.

✅ I built a content library that keeps attracting clients.


Lesson: Show up even when you don’t feel like it—consistency wins.



Final Thoughts: Consistency is the Key to Growth


If creating content feels overwhelming, I get it—I’ve been there. But once I applied these six strategies, writing became easier, faster, and more enjoyable.


Quick Recap:

Change your environment for more creativity.

Use time blocks to stay productive.

Separate writing from editing to speed up the process.

Capture ideas instantly so you never run out of content.

Stick to a few formats that work for you.

Write even when you don’t feel like it—because consistency is everything.


Try these tips, and I promise—content creation will feel 10x easier. 


Before you go, if you’re struggling to keep up with reel creation, I’ve made a masterclass on how you can stand out with your reels. Grab it here for just $127.

Comments


bottom of page