Welcome to GutScaleurs — The Future of Leadership Starts in Your Gut

Jolien Demeyer
Aug 11
3 min read

If you’ve ever felt like traditional leadership advice doesn’t fit who you are — this is your sign to lead differently.

Not louder.

Not faster.

Cleaner.

Truer.

More you.

This is Gut Leadership — the shift scaleur entrepreneurs are making to grow from clarity, not chaos.

Forget the hustle.

Ditch the blueprints.

Here, we lead from instinct — and scale from truth.

GutLeadership: The Future of Leadership

What is GutLeadership & Why the Future of Leadership?

Gut Leadership is the art and strategy of making business moves from your internal truth — backed by real strategy — instead of outsourcing your power to trends, algorithms, or other people’s playbooks.

It’s not emotional fluff.

It’s not reckless risk-taking.

It’s the strategic use of your body’s intelligence to build a business that feels like home and scales without draining you.

Why Your Body is Your Best Business Compass

Your gut processes millions of signals before your mind can explain them.It’s why you feel when an offer is off before the numbers show it.It’s why you know when a partnership won’t work before the contract is even drafted.

When you learn to tune in, your gut becomes your most reliable filter for:

Which opportunities to grab — and which to let pass
When to push — and when to pause
What ideas to run with — and which ones to archive

💡 Tip: If your body feels tight, heavy, or drained when you think about a decision — that’s not resistance, that’s information.

Performance vs. Purpose — The Gut Test

Most entrepreneurs start out building from purpose… until performance takes over.Performance looks like:

Chasing likes, followers, or awards
Saying yes to clients that don’t feel right
Copying strategies that “worked for someone else”

Purpose looks like:

Making moves because they feel aligned, not just because they’re “smart”
Letting your values shape your offers, pricing, and clients
Building a business that supports your life — not swallows it

💡 Quick Gut Check: Ask yourself — Would I still do this if nobody clapped?

Real-Life Gut-Led Decisions That Worked

In my own journey as a coach, founder, and strategist, my biggest growth moments came when I ignored the noise and followed my gut:

Pivoting from corporate marketing to launching GutScaleurs — even when it made zero “logical” sense on paper.
Turning down high-paying clients that didn’t align with my energy — creating space for the right ones to come.
Scaling slower on purpose — to keep my team, energy, and creativity intact.

Every time, the results were faster, cleaner, and more sustainable than when I tried to “follow the rules.”

Where Have You Outsourced Your Power?

If you’re feeling off in your business, it might be because you’ve handed over the driver’s seat without realizing it.

Common power leaks:

Waiting for someone else’s approval before making a move
Needing constant validation from metrics
Letting fear of being “wrong” stop you from experimenting

💡 Action: List 3 areas where you’ve been waiting for outside permission — and give yourself the green light today.

How to Start Leading From Your Gut Today - The Future of Leadership

Do a daily gut check — Before starting work, ask: What’s one thing I feel pulled to do today?
Notice your body cues — Track where you feel expansion vs. contraction during decisions.
Use the “Would I still do this?” test — Strip away applause, validation, and money from the choice. What’s left?
Build decision sprints — Give yourself 24 hours to act on a gut pull before logic talks you out of it.
Protect your clarity — Reduce noise by limiting over-consumption of other people’s strategies.